Business plan for "CCTP Distributorship"

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The current status of our business. Products and services. Benefits of location and challenges. Number of patients who received dental services in 2013. Impact from industry changes. Market description and characteristics. Market niche and share.

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Тип: бизнес-план
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Faculty of Economics and Administrative Sciences

Department of Management

BUSINESS PLAN

for “CCTP Distributorship”

Prepared by: Dias Sadykov

Maksatzhan Khakim

Nadir Nadirov

Course: Entrepreneurship

Kaskelen, 2014

Executive summary

Let's start with the fact that in recent years there is a tendency to maintain the beauty and overall appearance. This trend has spread to absolutely any industry sector and up to healthcare. Nowadays for people is not enough to be healthy, people need to be healthy and at the same time seemingly flawless.

Moreover, people do not wish to spend precious time on the recovery and renewal of beauty. We also want to note that not all recently can afford expensive medical services and quality and not many are willing to part with their capital for the benefit of health.

Let's consider market as dentistry. To date, the number of independent dental clinics in Kazakhstan is slightly higher than the mark "300". And every year this number is decreasing, and there are only those dental clinics that really can provide quality and safe dental treatment. What about prices? The average price of a tooth filling is about 6200 tenge, the average price of all the teeth whitening 35,000 tenge, get medical advice on the average costs 2000 tenge. By the time of filling a tooth takes about half an hour, teeth whitening requires an hour or two. Plus time spent on way to the dentist. And this is not a complete list.

So what can solve all these problems? How to seal up and whiten your teeth in a short period of time and for little money? How not to waste your valuable time searching for a good dentist? And finally, how to get rid of the subsequent numerous trips to the dentist? Our company is ready to answer these questions and solve these problems.

CCTP Distributorship offers Japanese toothpaste “Charcle”, which can quickly and painlessly to plug holes and cracks in the teeth and restore tooth enamel without the help of dentists. Its composition is similar to tooth enamel, and can be applied directly to the tooth to crack. Material was obtained from experiments with hydroxyl apatite - the main component of the teeth. First, the substance contained in the slightly acid dissolves the enamel surface cracked . Three minutes later paste crystallizes and artificial material firmly embedded in the structure of natural enamel. Plus it's a good antibacterial agent. Tests conducted by Japanese dentists suggest that healed by the invention tooth, does not differ from healthy. The difference is not visible even under a microscope.

Price on our market of Kazakhstan will be 30 U.S. dollars, which is in accordance with our 5460 tenge per tube. That is, for this price the consumer receives all the teeth whitening, filling holes in the teeth, if any, recovery of enamel, plaque removal and elimination of bad odor after several usages of that toothpaste.

Business description

The current status of our business is expansion

Our goals:

1. To enable people in our country to forget about expensive trip to the dentist that also requires a lot of time. Moreover, this distribution of the toothpaste “Charcle” will markedly improve the health of people.

2. It will serve the substantial development of national healthcare in the field of dentistry by studying Japanese technology.

3. Distribution of this product in the territory of the Republic of Kazakhstan in 5 months looks very promising and profitable given the fact that our weighty competitors are only dental clinics.

Location

Since we will distribute this toothpaste "Charcle" on the territory of the Republic of Kazakhstan, the main office will be stationed in the center of Almaty city at the intersection of Furmanova - Al-Farabi.

Warehouses with this product will be located in Talgar city in Kazakhstan, center of Talgarsky district of Almaty region located on the northern slopes of Trans-Ili Alatau, 25 km east of Alma-Ata and in 20 kilometers from the capital of Kazakhstan, Astana, in the village Michurino.

The product will be sold in special brand areas of the firm (Charcle) located in major shopping malls in Almaty and Astana.

Benefits of location and challenges

The fact that these cities inhabited by people who can afford an expensive visit to the dentist, so for the first time, we have chosen these two locations in order to have the opportunity to expand the boundaries of the distribution of toothpaste in the near future.

Business ownership

The fact is that we need cooperation with the inventor of this toothpaste, Kazuyo Yamagashi. We will need to know the specifics of the production of toothpaste "Charcle", even if we only deal with a distributor, and not industrial. This will significantly facilitate and accelerate the sale of toothpaste. Also important will be highly skilled staff dentists along with experienced promoters who will share their views ideas about promoting this product.

We consider our company as Limited Partnership, where owners are Dias Sadykov, Nadir Nadirov and Maksatzhan Khakim.

Products and services

Toothpaste “Charcle”, that can quick and painless plug holes and cracks in the teeth and restore tooth enamel without the help of dentists. Its composition is similar to that of tooth enamel, and can be applied directly to the tooth's crack. Material was obtained from experiments with hydroxyl apatite - the main component of the teeth.

First, the substance contained in the slightly acid dissolves the enamel surface cracked. Three minutes later paste crystallizes and artificial material firmly embedded in the structure of natural enamel. Plus it's a good antibacterial agent.

Key Production Factors

On the territory of the Republic of Kazakhstan has no analogues of this toothpaste, and the only serious competitors in the market healthcare, namely dentistry are dental clinics and centers.

Industry Overview

Introduction

Our company will not operate in the medical and pharmaceutical industry, as it may seem at first glance. Would be to note that we do not produce toothpaste "Charcle", and we will only be engaged in distribution of the product. That's why we want to note that our work is related to the dental industry in Kazakhstan.

Industry structure

Table 1. Number of patients who received dental services in 2013

Number of sanitized, total

including independent dental clinics

Number of persons who received prostheses, total

including independent dental clinics

Kazakhstan, total

1 919 848

917 152

170 582

143 678

Clinics in state ownership

Almaty

111 315

49 772

3 606

729

Astana

50 314

21 115

2 889

2 417

Clinics in private ownership

Almaty

158 578

132 178

19 610

17 575

Astana

40 520

30 366

11 451

11 079

Revenues from health organizations of dental services in 2011 by regions, thousands tenge

Kazakhstan, total

11 912 691,4

Almaty

2 723 028,7

Astana

1 329 547,2

Kostanay

1 115 137,8

East Kazakhstan Region

1 108 383,8

Major players

Our clients will be absolutely everyone who has dental problems at an early stage. Therefore, we haven't no age limit, no other criterion for the distribution of this toothpaste for our customers.

Our direc...