Sensory Marketing

Bertil Hulten, Niklas Broweus, Marcus van Dijk


The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Размер: 1 mb
Тип: PDF
Категория: БИЗНЕС

Другие файлы:

Marketing Essentials, Student Edition
Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics,...

You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Editio...

Marketing Management (12th Edition)
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook...

The ways to increase effectiveness of e-marketing in "Print Express Company"
The main principles of marketing. The globalization of activity and costs decreasing. The personification of interaction and transition to e-marketing...

Professional English in Use Marketing
Language: EnglishProfessional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everyt...